With sports betting being as popular as it is in Australia, there are a huge number of bookmakers to choose from, both online and real world. In the online department, new bookmakers are springing up on an almost daily basis. Some of these newcomers flourish, while other, inevitably, fail. But what exactly sets an online bookmaker apart from the others? What is the key to an online bookmaker being successful, and what key points are neglected that result in the website failing?
Of course, there is no definite formula that an online bookmaker website can follow in order to be guaranteed 100% success. If this was the case, surely no new bookmaker websites would ever fail in the first place. There are, however, very important aspects that new websites should focus on in order to give themselves the best chance of surviving. Here is a look at some of those important aspects.
Ease of Access
We live in a world that is virtually bursting at the seams with technological advancement. Mobile phones and tablets are in the hands of almost every Australian citizen, and powerful super computers can be found in millions of households across the country. This is wonderful for a number of reasons, not in the least because of the incredible levels of convenience these devices offer. This technology also, however, comes with a few drawbacks that cannot be ignored, especially if you are a service such as an online bookmaker.
Websites, it turns out, are not easy things to design. An Australian betting site should be easy to navigate, easy to access, and be compatible with any device a bet maker uses. A website that is perfectly designed for a tablet, for example, may not work especially well on a mobile phone. Likewise, websites that work well on home computers may be an absolute mess on a smart phone or tablet. An online bookmaker website must be compatible with all these devices, and offer smooth, trouble free browsing experience on each. Ignoring or neglecting any one platform is sure to result in frustrated users that will seek better service elsewhere.
Sport Coverage
Yes, most Australians love their cricket and rugby, and will be looking to place bets on these popular sports. But there are dozens of other popular sports, and betting options should be available on all of them. Focusing on just a few key sports is simply not good enough in sports world so broad and versatile. The best bookmakers will cover as many sports as possible.
Loyalty Points and Bonuses
With so many options available, why is a customer settling on one great online bookmaker, as apposed to another? One reason might be that the website offers amazing special bonuses and loyalty point programmes. An online bookmaker not rewarding its loyal customers, and rewarding them well, is likely not going to be very popular. The best online bookmakers are making their customers feel appreciated every time they log onto the website, if not with a promotional special offer, with a free loyalty point prize.